Paula Scher is one of the most influential female graphics designers. She has created some of the world's most iconic logos such as the one for Citibank, the 2012 sundance film festival and more recently microsoft windows 8. What I find aesthetically pleasing about her designs is the simlpicity. In all her designs the logos are simple and are easily recognisable. They are unique without being overdrawn.
Take her internationally known citibank logo for example. Simple design with a simple font and two primary colours. The colours represent the passion and elegance of the multinational company (red and blue respectively). The letters themselves actually create closure forming a building or a sort of city skyline.
The sundance logo uses the neutral colour white and presents a sort of optical illusion. It uses a few gestalt principles such as closure and continuation with the outter letters of "Look Again". The entire "Look Again" section also presents some use of proximity.
Her most recent windows 8 logo uses a light blue colour with the neutral colour white to help facilitate the window logo. The window on the left hand side is essentially 4 squares however given their close proximity a window is perceived.
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