Week 10_Task_Mindmap and Moodboard ME Designer

Week 10_Task_Graphic Designer Research

Paula Scher is one of the most influential female graphics designers. She has created some of the world's most iconic logos such as the one for Citibank, the 2012 sundance film festival and more recently microsoft windows 8.  What I find aesthetically pleasing about her designs is the simlpicity. In all her designs the logos are simple and are easily recognisable. They are unique without being overdrawn.

 Take her internationally known citibank logo for example. Simple design with a simple font and two primary colours. The colours represent the passion and elegance of the multinational company (red and blue respectively). The letters themselves actually create closure forming a building or a sort of city skyline.

The sundance logo uses the neutral colour white and presents a sort of optical illusion. It uses a few gestalt principles such as closure and continuation with the outter letters of "Look Again". The entire "Look Again" section also presents some use of proximity.

Her most recent windows 8 logo uses a light blue colour with the neutral colour white to help facilitate the window logo. The window on the left hand side is essentially 4 squares however given their close proximity a window is perceived.

Week 8_Task

The inspiration for my design came from the countries of the world. I chose 4 countries and used their country codes or abbreviations
as my letter choices. AU was chosen to represent Australia, EN for England, GR for Greece and finally CN for China. I chose the
Liberation Sans font because I prefer sans fonts for graphic design applications. The shape and form of sans style fonts are simpler
especially when playing around with the geometry and lines. My postcard design I tried to keep quite simple. The main gestalt principle
I focussed on and applied throughout my designs was closure and reification. This can be seen by the shapes created in white. There is
also a hint of continuation for example with the letter A in AU and so on.

The colour choices for my series were based on the national colours of each country. For Australia I chose green and gold as they are the
national colours and they are analagous colours, Red purple and blue for England and so on

Black and white

Colour

Week 7_ Task _ Mindmap

My chosen theme for my postcards are countries of the world. The abbreviation of the county names I will use for my two letters along with the national colours of the countries for my colour selection.

Week 6_Task 2_ Examples of colour theory in photography

Examples of Colour Theory in Photography

Primary: 

The row of flowers in the photograph shown consist of red and yellow, shot with a blue background. This is a perfect example of primary colours. Due to the clash between these three highly saturated hues, it creates a strong contrast.

Secondary: 

The flower in this photo has purple petals with an orange stigma and green leaves or stems, in other words it displays the three secondary colours. The purple petals are lowly saturated contrasting with the highly saturated hue of the orange stigma.

Tertiary: 

Tertiary colours are made by mixing a primary colour with a secondary colour. The red-orange, green-blue and purple in this photo display the tertiary colours.

Analogous: 

This display of red-orange flowers is a good example of analagous colours. Analagous colours create serenity and are used to create a gradient.

Complimentary: 

When used together, complementary colours intensify each other. For example, the yellow and purple in this flower, the yellow complements the purple which somewhat neutralises the colour reducing the intensity.

Week 5_Examples of Gestalt theory

Here are a few examples of Gestalt theory that I created in photoshop. I used some downloaded custom brushes for  the more complex silhouettes such as the dancing woman and the cat. The other ones were just basic shapes drawn with photoshop brush tool.

Letter A

Letter N

Letter R

Star

Star

Week 5_Task_Gestalt Law

Gestalt Law or Gestaltism is the theory of how people tend to visualise or organise visual elements into a unified whole. M.C Escher applies this law to his work by using the following principles:

1. Pegasus (No.105):

This picture is demonstrates Gestalt Law by using symmetry, figure and ground. The picture is composed purely of the same pegasus. There are two colours being used to differentiate between the pegasus however this also creates the illusion of background surrounding a figure. i.e. if looking at the white pegasus, they are surrounded by a brown ground.

 2. Day and Night
Uses a combination of the the Continuation and Reification principle. The eye is compelled to naturally follow the line of the perceived diamond. It goes from the birds above moving diagonally to the city below through the fields.

 3. Ascending and Descending
Escher  relates to the gestalt law in this picture using the multistability or multistable perception principle. The eye is going back and forth between two alternative interpretations of the stairs.